Ad Attention: "I saw it at the platform of the subway station near my company on my way home from work. It was attractive because it highlighted the benefits of a city car, which would be useful for going to large shopping malls or areas within the metropolitan area that are inconvenient to reach by subway. I wasn't particularly thinking about buying a car, but after seeing this ad, I thought it might be nice to have one." 20s Male in Tokyo, Japan.
Date: June 11, 2024
Channel: Offline Subway Ads (inside the subway, subway doors, underground walls, columns, etc.), Offline Outdoor Ads (billboards, towers, building walls, etc.)
Industry: Car
Ad Content Type: Ads that emphasize the "function" of (new) products/services
Overall Perception: I could easily understand the message of the advertisement.
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