Why Does This Expensive-Looking Item Seem So Cheap?

Ad Attention: " I saw this ad on the bus while browsing YouTube. The item and its price really stood out. The item looks expensive but is depicted as cheap, which makes me want to click the ad. 💸👀" 30s Male in Seoul, Korea.

Date: July 12 2024

Channel: Online social media ads (Instagram, FB, X, etc.)

Industry: Electronics (laptops, smartphones, appliances, etc.)

Ad Content Type: Ads that emphasize the "price" of (new) products/services

Overall Perception: The ad makes you want to know more about the product/service.