Ad Attention:"This is the first ad I saw when I accessed NAVER on my PC. Even though it just emphasized the photo with the text 'Harang was born without cheekbones,' I could tell that it was about supporting medical expenses. Of course, it's in small print, and it mentions something about medical expenses. The ad sparked my curiosity about how many people have medical expenses and how I can help." 20s Female in Seoul, Korea.
Date: June 11, 2024
Channel: Naver portal banner
Industry: NGO
Ad Content Type: An advertisement highlighting the company's intangible assets, 'image and vision'
Overall Perception: To deliver the message in a way that is easy to understand.
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