Ad Attention: "While waiting for my bus at the station, I was captivated by the series of dynamic promotions for the upcoming Minions movie. Not only did they have eye-catching moving ads, but they also created a fun game area to engage visitors. This clever marketing strategy has definitely piqued my interest, and now I'm excited to watch the movie when it's released." 20s Male in Seoul, Korea.
Date: July 22 2024
Channel: Offline outdoor advertising (billboards, towers, building walls, etc.)
Industry: TV/Movie/Streaming/Webtoon service or titles (FBI drama, Netflix, Line webtoon)
Ad Content Type: Ads that emphasize the "features" of (new) products/services
Overall Perception: The ad makes me want to know more about the product/service.
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