Ad Attention: "I found out about it when I saw it on my Instagram feed on my phone in the bathroom. I wasn't attracted to it, but the name Fortress made me interested. I wondered if the PC game Fortress had a mobile version, and the word and image of saga overlapped with the recent movie Mad Max Saga. The ad was a good introduction to the game, but when I read the comments, I realized that it was a false advertisement and that the company had paid to post the ad." 30s Male in Seoul, Korea.
Date: June 14, 2024
Channel: Online social media ads (Instagram, FB, X, etc.)
Industry: Games (mobile, PC, etc.), Platform, APP service
Ad Content Type: Ads that emphasize the "features" of (new) products/services
Overall Perception: This ad makes me want to know more about the product/service.
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