Ad Attention: "Right before getting off the bus, I was about to tag my card when I noticed this ad on the screen. The product being advertised was directly related to the bus tagging device, which made me think about how I could use it in my everyday life. That’s what caught my attention the most. I even started thinking about how much I could actually save by using it, and since then, my interest in the product has grown significantly." 20s Female in Seoul, Korea.
Date: 9/7/2024
Channel: Offline bus, taxi ads (external wraps, internal displays, etc.)
Industry: Games (mobile, PC, etc.), Platform, APP service
Ad Content Type: Ads that emphasize the "features" of (new) products/services
Overall Perception: The message of the ad was easy to understand.
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