Ad Attention: "I came across the advertisement by chance while looking at the building across the street from the 16th floor of the Nunean Building near Exit 1 of Seolleung Station in Daechi-dong. The exterior wall of the building. Son Heung-min caught my eye. There were various advertisements on the outdoor billboards, but Son Heung-min stood out. Eh! Son Heung-min?! What kind of advertisement did he take? I was curious and checked out the brand and product. It's very rare that I find an advertisement and watch it over and over again, but it's an outdoor advertisement on the other side of the building that I can see through the window of the building... I found it new and interesting, so I watched it repeatedly." 30s Female in Seoul, Korea.
Date: 9/6/2024
Channel: Offline outdoor advertising (billboards, towers, building walls, etc.)
Industry: Beauty products (cosmetics, etc.)
Ad Content Type: Ads that emphasize famous 'celebrities' in the ad
Overall Perception: The ad was attractive.
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