Ad Attention: "While checking my KakaoTalk messages, I was exposed to an ad with a banner at the top that said '120 kites for free'. I didn't find it interesting because I've played Umamusume before, so I just thought it was another ad, and I deleted it because it wasn't interesting." 30s Male." 30s Male in Seoul, Korea.
Date: June 21 2024
Channel: Online social media ads (Instagram, FB, X, etc.)
Industry: Games (mobile, PC, etc.), Platform, APP service
Ad Content Type: Ads that emphasize the "price" of (new) products/services
Overall Perception: The message of the ad was easy to understand
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