Ad Attention: "I was watching a Youtube short on my break at work. The graphics looked good. I had recently searched for a military strategy game on Steam, so I thought I saw a similar ad. It was more interesting because it was not a mobile-centric game, but at the end of the ad it said it was for PC / consoles." 30s Male in Seoul, Korea.
Date: June 18 2024
Channel: Online social media ads (Instagram, FB, X, etc.)
Industry: Games (mobile, PC, etc.), Platform, APP service
Ad Content Type: Ads that emphasize the "features" of (new) products/services
Overall Perception: After seeing this ad, I'm tempted to buy this product/service.
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